Sequence viewing > Aesthetics Index - Resource - © Lloyd Godman

the use of shapes in visual design


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As a row of points becomes a line a visual enclose of lines becomes a shape. Although it might seem there is a huge array of shapes there are really only three basic forms: So we can read the same image in these terms -

the square

• the triangle

• the circle.

Most other shapes are formed from a combinations of these three.


Many images can be read in terms of Points, Lines, Shapes, Cool and Warm colour areas. When we look at our sample image we can read it in terms of points. We see clear lines running both down the image and across.

Here we see a strong image designed with simple bold shapes -


This building is composed as a series of bold shapes - look how the framing creates bold shapes in the blue of the sky -





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