|
Sequence viewing > Aesthetics Index - Resource - ©
Lloyd Godman
The symbolizing
of colour
Yellow
Yellow is the color of sunshine. It's associated with joy, happiness,
intellect, and energy.
Yellow
produces a warming effect, arouses cheerfulness, stimulates mental
activity, and generates muscle energy. Yellow is often associated
with food. Bright, pure yellow is an attention getter, which is
the reason taxicabs are painted this color. When overused, yellow
may have a disturbing effect; it is known that babies cry more
in yellow rooms. Yellow is seen before other colors when placed
against black; this combination is often used to issue a warning.
In heraldry, yellow indicates honor and loyalty. Later the meaning
of yellow was connected with cowardice.
|
|
|
Use
yellow to evoke pleasant, cheerful feelings. You can choose yellow
to promote children's products and items related to leisure. Yellow
is very effective for attracting attention, so use it to highlight
the most important elements of your design. Men usually perceive
yellow as a very lighthearted, 'childish' color, so it is not
recommended to use yellow when selling prestigious, expensive
products to men – nobody will buy a yellow business suit
or a yellow Mercedes. Yellow is an unstable and spontaneous color,
so avoid using yellow if you want to suggest stability and safety.
Light yellow tends to disappear into white, so it usually needs
a dark color to highlight it. Shades of yellow are visually unappealing
because they loose cheerfulness and become dingy.
|
|
|
In
the Western Culture:
Purple and gold are often associated with Royalty, wealth and opulence |
|
|
Dull
(dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy. |
|
|
|
|
|
Want to learn more? - do a workshop or one on one with Lloyd Godman
Comment on this resource
|