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Sequence viewing > Aesthetics Index - Resource - ©
Lloyd Godman
The symbolizing
of colour
Green
Green is the color of nature. It symbolizes growth, harmony, freshness,
and fertility. Green has strong emotional correspondence with
safety. Dark green is also commonly associated with money. |
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Green
has great healing power. It is the most restful color for the
human eye; it can improve vision. Green suggests stability and
endurance. Sometimes green denotes lack of experience; for example,
a 'greenhorn' is a novice. In heraldry, green indicates growth
and hope. Green, as opposed to red, means safety; it is the color
of free passage in road traffic. |
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Green
has taken on a very strong connotation as the color representing
ecology and concern for the environment, however, it also conveys
meanings associated with money and the suggestion "to go
ahead" which is obviously derived from traffic lights.
Colors represent holidays and seasons of the year. |
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Use
green to indicate safety when advertising drugs and medical products.
Green is directly related to nature, so you can use it to promote
'green' products. Dull, darker green is commonly associated with
money, the financial world, banking, and Wall Street.
Dark
green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
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