Sequence viewing > Aesthetics Index - Resource - © Lloyd Godman


It is a good idea to use caution when leaning about color symbolism. Symbolism of colors vary from culture to culture and taking one set of symbols and applying them to another situation can create problems.

Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways, and these responses take place on a subconscious, emotional level.




In Western culture, black has long been associated with death, while white is believed to signify life and purity yet in the Orient, white is the traditional color of mourning.


Black has also come to suggest sophistication and formality - look how many people power dressing wear black at exhibition openings.





Americans generally associate trust an stability with the color blue, while Koreans have this reaction to pink and other pastel colors.





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