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Lloyd Godman
Perceptive Vision - Developing a Personal StyleExplore Scale.
When we look at
a huge retrospective exhibition of an artist at a national gallery it
seems a huge and impossible undertaking for someone just beginning.
While it might be something to aspire to there are much less ambitious
and simpler ways of finding an audience. Exhibiting as part of a group can be a way of introducing your work without the obligation and expense of a full exhibition. Look to work with a group of other artists who have experience – learn form them how to hang the space, do the invites the opening etc. Cafes are also good places to being exhibiting. For many years as part of the 3rd year of the BFA I supervised, the students had to find a free public space to exhibit in and organize the exhibition. It was surprising the spaces they turned up – banks – social service agencies – galleries – cafes – restaurants – bars – clubs. The people who controlled these spaces were delighted to have the work on the walls. I find that by setting a realistic deadline, like booking an exhibition space, I have a defined date that I need to work to and the project gets finished. Many galleries tend to book exhibitions up to 2 years in advance, so if you want to exhibit you need to present a proposal sometime ahead. If you are making an artist book look to set deadline, perhaps you could even have a launch and invite over some friends for a private viewing.
In recent years the web has become one of the cheapest and most accessible way of exhibiting work. There are even free spaces to exhibit your work. For instance Saatchi provide a very professional free site for artists.
http://www.saatchi-gallery.co.uk/yourgallery/artist_profile/Lloyd+Godman/16042.html
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