Sequence viewing > Aesthetics Index - Resource - © Lloyd Godman

The Point in visual design

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Placing a point in the centre of the frame may seem logical, but it also creates a static and uninteresting image - most often it is not the best option.

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The decision then become how far off centre an in what direction.

The more eccentric the position the more it demands justification. Notice in this image how there is a stronger diagonal visual force than horizontal or vertical.

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The most common position follows the rule of thirds - 1/3 from the left frame edge and 1/3 up, however this is not a rule that should always be followed.

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Because of the chaotic nature of the world around us, free placement by the photographer of the subject in any part of the frame is never guaranteed, and you may have to make compromises. Here the angel appears to look out of the frame and there is a huge area of dead space in the lower left part of the image.

 

 

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