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Sequence viewing > Aesthetics Index - Resource - ©
Lloyd Godman
The symbolizing
of colour
Orange
Orange combines the energy of red and the happiness of yellow.
It is associated with joy, sunshine, and the tropics. Orange represents
enthusiasm, fascination, happiness, creativity, determination,
attraction, success, encouragement, and stimulation. |
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To
the human eye, orange is a very hot color, so it gives the sensation
of heat. Nevertheless, orange is not as aggressive as red. Orange
increases oxygen supply to the brain, produces an invigorating
effect, and stimulates mental activity. It is highly accepted
among young people. As a citrus color, orange is associated with
healthy food and stimulates appetite. Orange is the color of fall
and harvest. In heraldry, orange is symbolic of strength and endurance.
Orange
has very high visibility, so you can use it to catch attention
and highlight the most important elements of your design. Orange
is very effective for promoting food products and toys. |
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Dark
orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination,
aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination,
wisdom, and wealth. Gold often symbolizes high quality.
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